Issue Voting
“Issue voting” refers to when voters make their votes based on political issues, rather than on loyalty to a particular political party. According to the theory of issue voting, voters compare candidates’ views on issues to do with public policy with their own, and use this to decide whom to vote for. It is often not as simple as it sounds, though. Often candidates have similar views on certain issues, or it could be that a candidate’s views do not match up with the voter’s on every issue, so the voter must judge which they deem most important to them.
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